As humans, we get super excited when we buy anything. If you get new clothes,  you instantly rush home and try them on; just to bask in the glow of your new perfect outfit. However, marketing purchases rarely offer the pleasure of instant gratification. Most people sign up for SEO services and are disappointed when they're not ranking better the following day. Believe me, I know it can be disheartening to see your competitors outranking you when you've been working so hard. The good news is that just by being here, you've already began taking the steps necessary to catapult your business past your competitors.

Why is their Google listing currently outranking you? There could be tons of reasons. Digital marketing's not an exact science. It's impossible for me to look at each and every one of your competitors and give you all the reasons why they are outranking you.

So, here's an infographic instead.

Marketing your business online is a competition. Once you take your first step on the track, you have a greater chance at winning than you did on the bench. In order to reap the benefits of online marketing, you need money, time, effort, and experience. But, most of all, you need to have patience and wait for all of the hard work to pay off.

As with each article, I hope that you now have a better understanding of online marketing. The more you know about how marketing works, the better choices you can make for your business.

Sources from the infographic:

• Ahref's study on ranking time frames 
• Search Engine Land's study about mobile usage.
• Our blog article about reviews.