Like it or not, social media marketing is an inevitable part of promoting your business these days. Your social media page plays a huge role in affecting how people perceive your products and services. With all the work that goes into maintaining a social media presence, your logo might feel like an afterthought -- but it might actually be the most important thing on your page.
Your logo is literally the "face" of your business. It's the first thing customers and potential customers see. It's also the fastest way to establish brand recognition within your target market. Often, people will decide whether or not they'll patronize your services or products based on how professional or trustworthy your logo looks.
Read on to find out the powerful ways in which your logo design can impact your social media marketing.
1. Increases followers and audience engagement
People want to associate themselves with beautiful things. A beautifully crafted logo on social media will make your customers happy to be associated with you. They'll also be happy to broadcast their association with you to their friends and followers. This means they'll be more likely to engage with likes or positive comments on your posts.
People generally want other people to believe they have reasonably good taste in the products and services they advocate. After all, nobody wants to associate themselves with something that might reflect poorly on their personal preferences.
When you have an aesthetically pleasing logo, your followers and potential followers will form a positive perception of your company. Your social media pages will get more clicks, and more clicks lead to more likes, more followers -- and more business.
2. Makes your business look more legitimate
Your logo is the "face" of your company on social media. When your business has a professional-looking logo as a profile picture, it's going to look professional. A stylish, well-designed logo commands respect. It catches customers' eyes whenever it pops up on their feed, which keeps your company on their radar and puts you on the map. When people remember your "face", they'll be more likely to remember you -- and recommend your products or services to others.
Note: There is nothing more unprofessional than encountering a brand on social media and their logo is skewed and pixelated. Ensure you upload the right logo size for each platform and your customers will thank you.
3. Increases trust
Social media is all about appearances (in case you hadn't noticed). First impressions are lasting impressions, and these impressions are often formed at first glance.
Customers get the sense that your company is trustworthy when your logo looks the part, and they'll be more likely to bring you their business. The more people who bring you their business, the more "likes" and followers you'll get. This increases trust even more. Your network will grow because your well-designed logo has given customers and potential customers reason to trust you.
4. Communicates your story that people can attach to
When you pay close attention to the fonts, colors and overall design of your logo to ensure that it "speaks" to your target audience, they will want to listen. Your customers and potential customers want their association with your business to represent who they are -- and they'll want their friends and followers to know about it too.
When they see a cool logo with pictures, engaging colors, readable typefaces, and aesthetically pleasing layouts on their social media feed, your target audience will want to know more about your story. They'll be curious to find out what your company stands for, what you believe in, and the backstory behind your business. Once they know your story, they'll latch on to it. They'll also feel a deeper connection to you.
5. Drives brand recognition across platforms
Many people are visual learners, and social media is likely one of the most visual networking tools out there. A memorable logo makes an imprint in people's minds. It leads to brand recognition, especially when it pops up on different platforms. When your customers find you on Facebook and also see your logo on Instagram and Twitter, for example, your brand identity will be reinforced. If they remember you, you'll stay on their minds -- and likely on their feeds, too.
Social media not only connects you with your customers, it connects you with potential customers as well. When your logo appears consistently on multiple platforms, its visibility -- and therefore your company's visibility -- will increase exponentially. A business with an attractive and well-designed logo is much more likely to be shared with your customers' friends, families and followers than one that looks unreliable or unprofessional.
The "interconnectedness" of social media means your target market will promote your business for you, broadening the network of people who like and follow your business.