It sounds like a short amount of time, but when you're waiting for a website to load, it's an eternity. In fact, I'm willing to bet that after 5 seconds, you've already abandoned the page. Remember dial-up? That's what a slow website feels like to users. So why should your website be any different?
Local websites are built to convert customers every step of the way, but if it's not loading, they'll never get to that first step. Users want instant gratification and your website should supply that.
The infographic below shares the many reasons why website page speed should be at the top of your small business marketing strategy.