Most small business owners don't track their customers because they feel that it's too hard or too expensive.

Keeping track of leads and current clients is an extremely important part of marketing for small businesses. Honestly, the benefits that come from tracking your customers are so great,that you can't afford not to track them.

Luckily, I'm here to show you how to create a customer database that is not only free but extremely easy to set up. Using Google Forms and Google Sheets, you can create a customer database in under 5 minutes that makes it simple to maintain your customers and make use of the information you collect.

Need convincing? Take a look at a few reasons why you should track customers in this article.

First, In order to use Google's GSuite services, you will need to have a Gmail account. If you already have one... great! You can skip ahead to the video and get started right away. Otherwise, you will need to

Otherwise, you will need to create a Gmail account. Creating a Gmail is free, easy, and totally worth it. Everything you create using GSuite will be automatically saved during creation and backed up to your Google Drive. It's awesome and almost impossible to lose something that you create using Google's free document services.

Go ahead and make your Gmail account. I'll wait here...

[Intermission]

Got your Gmail set up? Great! Let's get started. 

It's as easy as that!

Super simple, right? Now you have a client database that is safely backed up in your Google Drive. You'll never lose your customer info during a storm or computer crash.

You have an interface that is easy to use, and replicate if necessary. You can update it and add new questions at any time.

And now you can easily make use of your spreadsheet for other marketing purposes such as email blasts and phone lists.'

Not sure where to start? Take a look at this guide about how to use Google Forms to learn more about its features and how you can amplify your workflow and productivity using it.

It's a win/win/win situation.