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Breaking The Code: Shopper’s Psychology

Do you want to know why your customers zig when they should zag? Why does one Groupon voucher, or another type of discount, work and another fail? Why one product sells out and one sits on the shelves - even though they are essentially the same thing?

Predicting shopper’s behavior is part art, but mostly science. Product placement, packaging, and a whole other range of factors all form part of the nebulous concept that is known as shopper’s psychology. In the infographic below, you will get a quick overview of some of the factors to take note of.

You will see that people do not always behave in the way that we would expect. Everyone has their own motivations for their actions. If we want to be entirely successful in this area, we have to understand those motivations.

At the heart of shopper’s psychology is something that most business owners instinctively know – you must learn more about your clients. What's important to them? What needs do they have? And here we mean not just the primary needs, but secondary ones as well.

If you can get a handle on what is going on inside your client’s minds, you are in the perfect position to exploit that information to your advantage and boost your sales accordingly.



Sarah Nelson

After years of studying literature, Sarah discovered her true love; marketing. She is a firm believer that educating small business owners about marketing empowers them to make smart business decisions. When she's not busy saving people from marketing faux pas, you can find her reading or slaying pixel demons in far off lands.

We build small business websites

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