--- title: Staylisted | Small Business Marketing Blog | Jessica Thiefels description: Jessica Thiefels has been writing and editing for more than 10 years and spent the last six years in marketing. You can find her work on more than 500 websites worldwide and some of her favorite pieces can be found on publications like Virgin, Forbes, Business Insider, and Business2Community. She's also a regular expert contributor for a variety of business blogs, including GoDaddy, Score.org and Manta. Follow her on Twitter @Jlsander07 and connect on LinkedIn. --- [![](https://blog.staylisted.com/hubfs/Blog%20Photos/staylisted-logo.png)](https://staylisteddev.wpengine.com) - [Our Services](https://staylisteddev.wpengine.com/our-services/) - [Portfolio](https://staylisteddev.wpengine.com/portfolio/) - [About StayListed](https://staylisteddev.wpengine.com/about/) - [Pricing](https://staylisted.com/pricing/) - [Resources](https://blog.staylisted.com/) - [Contact](https://staylisteddev.wpengine.com/contact/) [(855) 730-6683](tel:(855)%20730-6683) [![](https://blog.staylisted.com/hubfs/Blog%20Photos/staylisted-logo.png)](https://blog.staylisted.com/) - [Our Services](https://staylisteddev.wpengine.com/our-services/) - [Portfolio](https://staylisteddev.wpengine.com/portfolio/) - [About StayListed](https://staylisteddev.wpengine.com/about/) - [Resources](https://blog.staylisted.com/) - [Contact](https://staylisteddev.wpengine.com/contact/) [(855) 730-6683](tel:(855)%20730-6683) - - ![Blog-Header](https://blog.staylisted.com/hs-fs/hubfs/Blog%20Photos/Blog-Header.jpg?width=1140&name=Blog-Header.jpg "Blog-Header") # A digital marketing agency for small business owners #### Subscribe to Our Newsletter ### Subscribe to Email Updates - [Small Business Marketing (49)](https://blog.staylisted.com/topic/small-business-marketing) - [Local SEO (27)](https://blog.staylisted.com/topic/local-seo) - [Google My Business (19)](https://blog.staylisted.com/topic/google-my-business) - [Websites (18)](https://blog.staylisted.com/topic/websites) - [Marketing for Beginners (10)](https://blog.staylisted.com/topic/marketing-for-beginners) - [Adwords (PPC) (7)](https://blog.staylisted.com/topic/adwords-ppc) - [Infographics (4)](https://blog.staylisted.com/topic/infographics) - [Social Media Marketing (4)](https://blog.staylisted.com/topic/social-media-marketing) - [Citation Building (3)](https://blog.staylisted.com/topic/citation-building) - [Reviews (3)](https://blog.staylisted.com/topic/reviews) - [Yelp Ads (2)](https://blog.staylisted.com/topic/yelp-ads) - [Scholarship (1)](https://blog.staylisted.com/topic/scholarship) See All ### Posts by Jessica Thiefels [![](https://cdn2.hubspot.net/hubfs/459002/Blog/facebook_icon.png)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.staylisted.com%2Fpaid-marketing-details-you-cant-overlook) [![](https://cdn2.hubspot.net/hubfs/459002/Blog/linkedin.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.staylisted.com%2Fpaid-marketing-details-you-cant-overlook) [![](https://cdn2.hubspot.net/hubfs/459002/Blog/twitter_icon.png)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.staylisted.com%2Fpaid-marketing-details-you-cant-overlook) [![](https://cdn2.hubspot.net/hubfs/459002/Blog/readmore.png)](https://blog.staylisted.com/paid-marketing-details-you-cant-overlook) [![](https://cdn2.hubspot.net/hubfs/459002/Blog/writter.png) Jessica Thiefels](https://blog.staylisted.com/author/jessica-thiefels) 16, May 2018 [Small Business Marketing](https://blog.staylisted.com/topic/small-business-marketing) [Adwords (PPC)](https://blog.staylisted.com/topic/adwords-ppc) ### [The Paid Marketing Details You Can't Overlook](https://blog.staylisted.com/paid-marketing-details-you-cant-overlook) ### Your Comments : ![](https://blog.staylisted.com/hubfs/Footer-White-Wave-Staylisted-new.svg) ![](https://blog.staylisted.com/hubfs/Blog%20Photos/staylisted-footer-logo.png) - [Our Services](http://staylisted.com/our-services/) - [Portfolio](http://staylisted.com/portfolio/) - [About StayListed](http://staylisted.com/about/) - [Pricing](https://staylisted.com/pricing/) - [Resources](https://blog.staylisted.com/) - [Contact](http://staylisted.com/contact/) #### Want to rank better? 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