This week, we are so happy to host a guest article from Ashley with OutreachMama. OutreachMamma is an outreach marketing agency that focuses on networking and linkbuilding for branding - and believe me, they know their stuff. In this article, Ashley expertly explains the importance of SEO statistics and gives us some real-world tools to use to track SEO progress. 

Using The Tools Available

One of the best things about SEO is that you can quantify everything—there are available statistical metrics for basically all levels of SEO application. If you’re not using them, you’re not fully utilizing your SEO marketing. Search Engine Optimization can save you time and money while increasing your bottom line—but you need to keep your eyes on the numbers.

The best way to see how effective your SEO campaign is to see how you’re rising in the Google rankings. Following are six tools to help you do this.

1: Use An Adwords Mastery Guide

According to PaidTraffic.io, provider of this adwords mastery guide, “If you don’t have budget but lack time, then don’t let your campaigns slide. Investing in Google Adwords management can easily fix this.” As you use Adwords, you’re likely to see increased visibility. Mastery guides like this can be excellent tools to help you track rankings.

2: DYNO Mapper

This tool has complete Google Analytics integration. You can visually determine how well you’re doing in the rankings, see which pages have the highest rank, and figure out where to direct your site’s forward development. Additionally, with DYNO Mapper you can get information pertaining to competitor rankings.

3: Moz

Moz is a Seattle-based SEO company that has become a standard in website ranking. Domain Authority is a very important metric, and is abbreviated DA. Basically, you want your DA to be scored at 60 or higher. The higher, generally, the better—but the numbers change as you get to a certain level of influence. Moz is a free tool you can use to see if you’ve increased in DA, and if not, what you can do to change that. A lot of it has to do with the sort of links you use.

4: SEO Profiler

This is a tool designed for ease-of-use. Like DYNO Mapper, it’s got Google Analytics integration. This tool can constantly maintain surveillance, as it were, on competitors—allowing you to see when your client base may be at risk. This solution will also let you know when new Keyword opportunities develop.

5: Google Analytics

This one’s a bit obvious, but it’s available, and you should know about it. Google has its own SEO measurement tools, and those are certainly top of the line. However, there will be a limit to the kind of information you can recoup from Google. If they gave out too much data, then enterprising individuals could exploit their algorithms.

Use Google Analytics as a basic tool, but it shouldn’t be your primary one, as it’s going to be less effective than other options designed to get around its built-in limitations.

6: WooRank

This tool has a dashboard featuring technical information. Additionally, this solution has competitor comparison features so you can see your ranking against theirs. Also, WooRank can help you build a more direct picture of what your SEO efforts have done for your business, and whether they’re properly successful. WooRank includes continuity solutions which make it possible to check in and see how incremental changes affect operations directly.

The Tools For The Job

There are a lot of rules you must take into account pertaining to proper SEO optimization. From tools that guide you through direct SEO optimization, through tools that provide help with automation, all the way to those that help your entire marketing game (such as this bulk email checker solution list) If you’re following them properly, you should see an increase in positive rankings over time. Remember, with SEO, the game is situated around slow increases.

With exponents, a two multiplied by a two is four, four multiplied by four is sixteen, sixteen against sixteen is two-hundred and fifty-six—you see how quickly numbers expand! It may seem like your SEO-optimized online solutions are growing slowly at first, but they will build with time. Keep an eye on the numbers and you are likely to see faster, more effective expansion.