Digital marketing is bigger and more important than ever in 2019. If you don’t get on the hype train soon, your business might suffer. Luckily, digital marketing offers so many possibilities that you can never be too late.
That’s why we’ve decided to highlight one of the most relevant trends that could help small businesses skyrocket their profits in the second half of 2019 and the first half of next year.
You are 50 times more likely to get organic page ranks in Google with video than with regular text content.
Although most of you will assume that this stat doesn’t mean much because most marketers haven’t started using video yet, we must disappoint and tell you that 70% of marketing professionals are optimizing video for search engines. That’s why we suggest you follow these three simple tips and start creating your video marketing strategy!
Make sure your video title, description, and URL are keyword-optimized
Depending on your industry, keywords for your videos can vary. However, most viewers like intriguing titles and descriptions, so try inserting a question or optimize the title to answer a question people are asking. Of course, adding your target keyword is inevitable in those two cases.
Create and publish only short videos
People spend a lot of time every day watching marketing videos on different social media platforms. According to the infographic below, 45% of people watch more than an hour of Facebook and YouTube videos every week.
This is your chance to shine, but make sure you don’t bore people to death. Make a short video that’s on-point and answer your customers’ needs. The attention span of people drops as the video goes, so videos that are 1-2 minutes long tend to have high conversion rates.
Shareable videos are key
Bill Gates used to say content is king, and we couldn’t agree more. However, video content should be considered as an upgrade since it’s a lot easier to convey a message through video. After all, people are more likely to stay if all they have to do is hear the message. Without going into whether that’s good or not, written content seems to be losing the fight with video content, and all digital marketers need to adapt to this trend.
Experts predict that videos will take 82% of internet traffic by 2021, so if you’re a small business owner, that’s one hype train you can’t afford to miss.
For more digital marketing trends and useful information, check out the infographic below!