Last week we started on an adventure learning online marketing strategies that small business owners can implement for free. Hopefully, you were lucky enough to have read part one of our small business marketing idea series. We talked about ways that you, as a business owner, can use the internet to engage with potential customers and help them through the buyer's journey.
We love online marketing. The majority of the world uses the internet to aide in their buying decisions, making digital marketing a high priority for small business owners. However, 'real world' marketing is still a necessity. That's why part two of our small business marketing series is focusing on offline marketing strategies... that are still free.
Free Offline Marketing Strategies (cont.)
1. Guerrilla Marketing
Guerrilla marketing is a unique marketing tactic that has no boundaries. It's essentially thinking outside the box in order to attract attention to your shop or website. It's an interesting concept that is hard to put into words. Here are a couple examples:
A lot of the dramatic guerrilla marketing campaigns, like those shown above, are expensive and probably not too feasible for small business owners. However, if you're creative enough, you can come up with ideas that grab the attention of the public without spending a lot of money (if any). Here a couple that I really liked.
Scott's Digital has a great compilation of images for guerrilla marketing campaigns.
- Being close to the leaders in your industry gives you access to knowledge that you may not have otherwise. If you want to be like them, get to know them. Most people are also willing to help their fellow business owners.
- One thing we often forget is that business owners are people too. Creating a relationship with other business owners usually means that they will come to you when they need your services in the future.
- Business owners also like to refer customers to local goods and services. Becoming friends with other owners makes it likely that when one of their customers asks about a service/product that you offer, they are going to send them your way.
One interesting, and often overlooked, marketing idea is bartering. Bartering is the act of trading your goods/services for another. For example, at the grooming salon mentioned earlier, we held our meetings and holiday parties at a local restaurant a few times a year. That restaurant owner happened to have 5 dogs that needed to be groomed every 6-8 weeks. Instead of paying outright for food and drinks at their establishment, we gave them a credit for the cost of grooming services.